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Analysis: How to market a hotel in 2015 (tip: ignore star ratings)

Analysis: How to market a hotel in 2015 (tip: ignore star ratings)

It’s a fact that can no longer be ignored: leisure travellers under the age of 30 simply don’t care about star ratings. And it’s not just Millennial travellers either – anyone who’s tech-focused automatically rates user-generated content (e.g., reviews) higher than star ratings.

Recently, while booking a holiday in Cyprus, I looked at many

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Six Construct to bid for $1.4bn Royal Atlantis resort contract

Six Construct to bid for $1.4bn Royal Atlantis resort contract

Construction firm Six Construct is set to bid for the $1.4 billion Royal Atlantis Resort in Palm Jumeirah, according to a senior company executive.

Pierre Sieronval, managing director of the company, said that the Middle Eastern arm of the Belgian BeSix Group will submit its bid next week for the project.

“We will submit the bid next week for D

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IHG eyes bid for Qatar-owned Fairmont – report

IHG eyes bid for Qatar-owned Fairmont – report

Intercontinental Hotels Group (IHG) is reportedly eyeing a bid for luxury hotel chain Fairmont, according to a report in UK media.

It was reported in June that owners of FRHI Hotels & Resorts, which include a Qatari government fund (Katara Hospitality) and Saudi Prince Alwaleed bin Talal’s Kingdom Holding Company, are looking to sell the luxury

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Saudi king leaves France after holiday controversy

Saudi king leaves France after holiday controversy

Saudi Arabian King Salman left the south of France for Morocco on Sunday, cutting short a planned three-week stay after a petition from some 150,000 residents over the closure of a public beach outside his villa.

A Saudi source said King Salman had arrived in Morocco, saying this was part of his holiday programme and had nothing to do with the

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UAE's Cristal Hotels eyes growth in post-sanctions Iran

UAE's Cristal Hotels eyes growth in post-sanctions Iran

The head of UAE-based Cristal Hotels has said he believes Iran will become one of the region’s most lucrative hotel development markets.

With an ambitious annual visitor target of 20 million by 2025, a five-fold increase, Peter Blackburn, president and CEO, said the company would be seeking to partner with local firms to expand its portfolio in the

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About Us

Abatera Tours is an expert destination management company that covers all aspects of inbound tourism business including FIT Travel, Leisure groups and Meetings, Incentives, Conferences & Events (MICE)...

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Office No: 302 Wasel Business Centre
Near port Saeeed Etisalat Office Deira, Dubai.

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